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Shapeez Our Story Video: The Bra Without an Elastic Band
Shapeez Our Story: The Bra That Got Rid of the Elastic Band
In under a minute, co-founder Staci Berner explains why a traditional bra band causes back rolls, and how replacing it with a tank-top back gives you a smoother, slimmer, more supported look.
Key moments
- 0:00Is your bra's elastic band hurting your look?
- 0:05Meet Staci Berner, Shapeez co-founder
- 0:14The quest for a bra without back rolls
- 0:23What makes a Shapeez bra unique
- 0:32Cups kept, elastic band replaced by a tank-top back
- 0:40Smoother, slimmer, more supported and more comfortable
About this video
Staci Berner wanted a bra that was supportive and comfortable, without visible bra lines, back bulges, falling straps, or shoulder and rib pain. After trying everything on the market, she took an old bra, some stretch fabric and thread, and stitched together her own solution.
The idea was simple: keep the cups that lift and shape the bust, but remove the elastic band that digs in and creates rolls. In its place is a smooth tank-top back that spreads support across your torso. Encouraged by friends' feedback, Staci and her partner David formed Shapeez to bring this "360 degrees of perfection" bra to women everywhere.
Today Shapeez styles are made in Canada from fabrics and components sourced in North America, and are sold through specialty boutiques in the US and Canada and online worldwide.
Full transcript
0:00Did you know that the elastic band in your bra is actually negatively impacting the way you look in your clothes?
0:05Hi, my name is Staci Berner and I am the CEO and co-founder of Shapeez.
0:14In 2007 I was on a quest to find a bra that didn't leave my back looking like rolls in a bakery.
0:23What makes a Shapeez bra unique is that you don't have to sacrifice the breast-important shaping for a bra substitute.
0:32So I kept the cups but removed the elastic band and replaced it with a tank top back.
0:40So without the elastic band, and with the tank top replacement, you're left smoother, slimmer and more supported, and you're more comfortable.
0:47Shapeez. Get one today.
Shop the bras from the story
The Ultimate
Back-smoothing full-cup bra with underwireTankee Long
Full-coverage longline braTankee Short
Full-coverage T-shirt bra with underwireSilkee Long
Full-cup minimizer with tummy controlFrequently asked questions
Why doesn't a Shapeez bra have an elastic back band?
A traditional elastic band digs into the back and creates rolls, bulges and visible bra lines. Shapeez keeps the shaping cups but replaces the band with a smooth tank-top back, so the back looks smoother and slimmer while the bust stays supported.
Who founded Shapeez?
Shapeez was co-founded by Staci Berner, who created the first prototype from an old bra, stretch fabric and thread after she couldn't find a bra that was supportive, comfortable and free of back bulges. She launched the company with her partner David.
Where are Shapeez bras made?
Shapeez styles are manufactured in Canada using fabrics and components sourced in North America.
Do I give up support with a tank-style back?
No. As Staci explains in the video, you don't have to sacrifice bust shaping for a bra substitute. The cups stay, and many Shapeez styles include underwire, so you get lift and support plus 360-degree smoothing.